The shortage threatens the bicycle market
“I procrastinated a little too much.Then, when I made up my mind, there was nothing left in stock."In mid-November, Quentin Neurohr learns that the bike of his dreams, from the Spanish brand Orbea, will not be delivered until April 2021.For a few months, this Lyonnais will have to be content with his" old bike from adolescent, who becomes really too small.”The naive few who still imagine placing a bicycle at the foot of the tree will be disillusioned.
This is reminiscent of the 1950s, when the delivery of the new automobile was eagerly awaited.Professionals do not benefit from any privileges.Pierre Dumas, who runs the cycle store La Via Vélo, in Angles (Gard), recognizes difficulties "in obtaining the bikes ordered, including from little-known brands, in the Czech Republic for example.When I tell customers that they will have to wait a few months, they turn on their heels and I miss a sale".
The shortage also affects bicycle rental companies, such as Tony Boivin, in Vaulx-en-Velin (Rhône).In principle, he receives a stock of new bicycles in the fall that he rents the following summer.“The sales representative of my exclusive supplier, the Lapierre brand, explained to me that the models were out of stock.” The rental company then embarked on a frantic search with bicycle dealers in his region, and hopes to receive some models with electric assistance " at the beginning of February ".
The bicycle has become a scarce commodity.Even if distributors and manufacturers do not dare to pronounce the word "shortage", they admit that "the strong demand ends up causing a bottleneck", as Philippe Barichard, chef notes.of the Cyclable network, which has 54 stores in France, a trend affecting Europe as well as North America and Japan.
Posted Date: 2020-12-08